Remember: Every market operates differently! Your schedule, tasks, and procedures will vary based on your market's unique setup. Use this as a flexible framework, not a rigid rulebook.

Understanding Your Market's Rhythm

Most online farmers markets follow a weekly cycle with distinct phases:

Ordering Phase

Example timing: Monday 6am - Wednesday 6pm

Customers browse and place orders

Fulfillment Phase

Example timing: Thursday - Friday

Growers harvest and prepare orders

Pickup/Delivery Phase

Example timing: Saturday morning

Customers collect their orders

Recovery Phase

Example timing: Saturday afternoon - Sunday

Wrap up, handle issues, prepare for next cycle

Note: These are example schedules only. Your market might operate on a different cycle—some markets run twice weekly, others once every two weeks, and some deliver instead of using pickup locations. Adapt these workflows to your specific needs.

Example Weekly Schedule: Traditional Weekly Market

Here's one common approach many markets use. Your market's schedule will vary based on your community's needs:

Monday: Market Opens

Morning Tasks

  • Open the market (if you're not using automated scheduling)
    • Go to /admin and click the "Market Manager" tab
    • Find the "Market Status" card and click "Open Market"
    • Verify the status now shows "Open" with "Accepting new orders"
    • Test that customers can add items to cart
  • Check for issues from previous week
    • Click "View Orders" in the Quick Actions bar
    • Look for any unresolved customer complaints
    • Check if any refunds or credits are needed
  • Review grower availability
    • Expand the "Grower Management" section on your dashboard
    • Check the Active Products count for each grower
    • Look for any growers in "Vacation Mode" (shown with a badge)
    • Check for any products that might sell out quickly
  • Send opening announcement (optional)
    • Expand the "Communications" section
    • Click "Compose Email" in the "Email Open Orders" card
    • Or post to social media: "Market is open! Order by Wednesday 6pm"

Throughout the Day

  • Monitor for customer questions or support requests
  • Check that orders are coming in normally

Tuesday: Mid-Ordering Period

Daily Check-ins

  • Monitor order volume
    • Is it typical for a Tuesday?
    • Any growers approaching sellout?
  • Respond to inquiries
    • Customer questions about products
    • Technical support issues
    • New grower applications
  • Check grower activity
    • Are growers updating inventory as needed?
    • Any products that should be marked unavailable?

Optional Marketing

  • Send mid-week reminder email
  • Highlight featured products or new items
  • Share grower stories on social media

Wednesday: Last Day to Order

Morning/Midday

  • Send deadline reminder
    • Expand the "Communications" section in your admin panel
    • Click "Compose Email" to send to customers with open orders
    • Message: "Last chance to order! Market closes tonight at 6pm"
    • Or post to social media
  • Monitor for unusual activity
    • Check the "Orders Ready" stat card for unusual volumes
    • Large last-minute orders
    • Products selling out unexpectedly
  • Be available for customer support (busiest ordering day)

Evening: Closing Time

  • Close the market (6pm in this example)
    • Go to /admin, "Market Manager" tab
    • Click "Close Market" on the "Market Status" card
    • Verify the status now shows "Closed" with "Not accepting orders"
  • Review final orders
    • Click "View Orders" from Quick Actions or the Orders stat card
    • Check for any obviously problematic orders
    • Look for duplicate orders (same customer, multiple times)
    • Note any unusually large orders to follow up on
  • Generate reports
    • Expand "Market Operations" section, scroll to "PDF Reports"
    • Click "Sales PDF" for total sales report
    • Click "Generate PDF" under "Packing Report" for order packing info
    • For pickup locations: Click "By Location" buttons in the PDF Reports section
    • Or use "Export Data" section for CSV downloads
  • Notify growers
    • Click "Send Harvest Emails" in the Quick Actions bar
    • Or expand "Communications" and use "Email Your Growers"
    • Remind about fulfillment deadline

Thursday-Friday: Fulfillment Period

Manager Tasks

  • Monitor grower progress
    • Are growers packing their orders?
    • Any growers reporting problems?
  • Handle substitutions and changes
    • Grower can't fulfill an item (crop failure, etc.)
    • Process refunds or substitutions as needed
    • Notify affected customers promptly
  • Answer customer questions
    • "Can I change my order?" (Usually no, but you can help)
    • "When will my order be ready?"
    • "Where do I pick up?"
  • Prepare for pickup
    • Confirm pickup location details
    • Coordinate with volunteers if you use them
    • Ensure growers know delivery/dropoff procedures

Common Issues to Watch For

  • Growers contacting you about items they can't fulfill
  • Orders with all products removed (customer has nothing to pick up)
  • Customers asking to modify their locked orders
  • Weather concerns that might affect pickup

Saturday: Pickup Day

Before Pickup Starts

  • Use the grower check-in page (highly recommended)
    • Go to /orders/checkin to track grower deliveries
    • Mark products as delivered as growers arrive
    • Identify any missing items before packing customer orders
    • See Pickup Management Guide for details
  • Verify everything is ready
    • Growers have delivered to pickup location (if applicable)
    • Volunteers are in place (if applicable)
    • Pickup area is organized

During Pickup

  • Use the customer checkout page (highly recommended)
    • Go to /orders/checkout to pack and track orders
    • Pack customer orders item by item, clicking "✓ Pack One" for each
    • Handle missing items with "Missing + Refund" if needed
    • Mark orders complete when customers pick up (this processes payment)
    • See Pickup Management Guide for details
  • Be available (or have a volunteer available)
    • Help customers find their orders
    • Answer questions
    • Handle problems on the spot
  • Address issues immediately
    • Missing items: Use checkout page to refund or adjust
    • Quality concerns: Document and resolve
    • Wrong order: Fix on the spot if possible

After Pickup Ends

  • Handle unclaimed orders
    • Contact customers who didn't pick up
    • Decide on policy: hold until next week? Refund?
    • Deal with perishables appropriately
  • Collect feedback
    • Talk to customers about their experience
    • Note any recurring issues
    • Thank volunteers and growers

Sunday: Recovery and Planning

Wrap-Up Tasks

  • Resolve outstanding issues
    • Process any needed refunds
    • Follow up on unclaimed orders
    • Address customer complaints
  • Review the week
    • What went well?
    • What problems occurred?
    • Any patterns to address?
  • Financial housekeeping
    • Verify payment processing worked correctly
    • Review grower payouts (if this is your week to pay)
    • Reconcile any refunds or credits

Planning Ahead

  • Check calendar for upcoming holidays or schedule changes
  • Plan any marketing or communications for next week
  • Address any grower or customer requests
  • Rest! You've earned it.

Alternative Schedule Examples

Not all markets follow the Monday-Saturday pattern. Here are other common approaches:

Twice-Weekly Market

Some markets run two shorter cycles per week:

  • Cycle 1: Order Sunday-Monday, pickup Wednesday
  • Cycle 2: Order Wednesday-Thursday, pickup Saturday

Benefits: Fresher products, more frequent income for growers

Challenges: More management time, more work for growers

Bi-Weekly Market

Some markets operate every other week:

  • Order Week 1: Monday-Thursday
  • Pickup Week 1: Saturday
  • Off Week 2: No ordering or pickup

Benefits: Less intensive for small markets, easier for growers

Challenges: Customers may forget schedule, harder to build habit

Delivery Market

Markets that deliver instead of using pickup locations:

  • Order Monday-Wednesday
  • Growers prepare Thursday-Friday
  • Delivery routes run Saturday or Sunday

Additional tasks: Route planning, delivery coordination, driver management

Farm Pickup Model

Customers pick up directly from individual farms:

  • Order any time during the week
  • Each grower sets their own pickup times
  • No central coordination needed

Benefits: Less work for market manager

Challenges: Less convenient for customers, harder to build community

Essential Weekly Checklist

No matter what schedule you use, these tasks need to happen each cycle. Use this as a starting point and customize for your market:

Before Ordering Opens

  • Verify all grower products are properly updated
  • Check that pricing is current
  • Test shopping cart functionality
  • Prepare any marketing announcements
  • Confirm pickup location and time

During Ordering Period

  • Monitor customer questions and provide support
  • Watch for unusual order patterns
  • Send reminder as deadline approaches
  • Check in with growers about availability

When Closing Orders

  • Close market at scheduled time
  • Review order summary for issues
  • Generate grower reports
  • Notify growers that orders are final
  • Handle any last-minute problems

During Fulfillment

  • Monitor grower progress
  • Process substitutions and refunds
  • Coordinate pickup logistics
  • Communicate with customers about changes

Pickup Day

  • Ensure pickup area is organized
  • Have customer list and order details
  • Be present or have coverage
  • Handle issues on the spot
  • Track pickups (if applicable)

After Pickup

  • Follow up on unclaimed orders
  • Process refunds and credits
  • Review week's performance
  • Address outstanding customer issues
  • Plan for next cycle

Time-Saving Tips

Automate Where Possible

  • Use automated scheduling for opening/closing
  • Set up email templates for common messages
  • Create standard operating procedures
  • Use batch operations for refunds

Delegate Responsibilities

  • Train volunteers for pickup coordination
  • Have growers handle their own customer questions
  • Share admin duties with co-managers
  • Create a backup manager for vacation coverage

Batch Similar Tasks

  • Answer all emails at once, twice a day
  • Process refunds in batches after pickup
  • Review orders once when closing, not continuously
  • Schedule specific times for admin work

Communicate Proactively

  • Set clear expectations upfront
  • Create FAQs to reduce support questions
  • Send weekly schedule reminders
  • Use templates for common scenarios

Managing Your Time as a Market Manager

Market management can be time-consuming. Here's how to make it sustainable for different market sizes:

Time Expectations by Market Size:
  • Small market (5-10 growers, 20-50 customers): 5-8 hours/week
  • Medium market (10-20 growers, 50-150 customers): 10-15 hours/week
  • Large market (20+ growers, 150+ customers): 15-25+ hours/week

These are estimates and vary widely based on your market's specific procedures and automation level.

Peak Time Management

  • Busiest times: Last day of ordering, day after closing, pickup day
  • Lightest times: Middle of ordering period, day after pickup
  • Plan your schedule around these rhythms
  • Have backup coverage for peak times

Related Guides

Dive deeper into specific aspects of market management: