Daily Market Operations
Your weekly workflow guide for managing an online farmers market
Understanding Your Market's Rhythm
Most online farmers markets follow a weekly cycle with distinct phases:
Ordering Phase
Example timing: Monday 6am - Wednesday 6pm
Customers browse and place orders
Fulfillment Phase
Example timing: Thursday - Friday
Growers harvest and prepare orders
Pickup/Delivery Phase
Example timing: Saturday morning
Customers collect their orders
Recovery Phase
Example timing: Saturday afternoon - Sunday
Wrap up, handle issues, prepare for next cycle
Example Weekly Schedule: Traditional Weekly Market
Here's one common approach many markets use. Your market's schedule will vary based on your community's needs:
Monday: Market Opens
Morning Tasks
- Open the market (if you're not using automated scheduling) 
- Go to 
/adminand click the "Market Manager" tab - Find the "Market Status" card and click "Open Market"
 - Verify the status now shows "Open" with "Accepting new orders"
 - Test that customers can add items to cart
 
 - Go to 
 - Check for issues from previous week 
- Click "View Orders" in the Quick Actions bar
 - Look for any unresolved customer complaints
 - Check if any refunds or credits are needed
 
 - Review grower availability 
- Expand the "Grower Management" section on your dashboard
 - Check the Active Products count for each grower
 - Look for any growers in "Vacation Mode" (shown with a badge)
 - Check for any products that might sell out quickly
 
 - Send opening announcement (optional) 
- Expand the "Communications" section
 - Click "Compose Email" in the "Email Open Orders" card
 - Or post to social media: "Market is open! Order by Wednesday 6pm"
 
 
Throughout the Day
- Monitor for customer questions or support requests
 - Check that orders are coming in normally
 
Tuesday: Mid-Ordering Period
Daily Check-ins
- Monitor order volume 
- Is it typical for a Tuesday?
 - Any growers approaching sellout?
 
 - Respond to inquiries 
- Customer questions about products
 - Technical support issues
 - New grower applications
 
 - Check grower activity 
- Are growers updating inventory as needed?
 - Any products that should be marked unavailable?
 
 
Optional Marketing
- Send mid-week reminder email
 - Highlight featured products or new items
 - Share grower stories on social media
 
Wednesday: Last Day to Order
Morning/Midday
- Send deadline reminder 
- Expand the "Communications" section in your admin panel
 - Click "Compose Email" to send to customers with open orders
 - Message: "Last chance to order! Market closes tonight at 6pm"
 - Or post to social media
 
 - Monitor for unusual activity 
- Check the "Orders Ready" stat card for unusual volumes
 - Large last-minute orders
 - Products selling out unexpectedly
 
 - Be available for customer support (busiest ordering day)
 
Evening: Closing Time
- Close the market (6pm in this example) 
- Go to 
/admin, "Market Manager" tab - Click "Close Market" on the "Market Status" card
 - Verify the status now shows "Closed" with "Not accepting orders"
 
 - Go to 
 - Review final orders 
- Click "View Orders" from Quick Actions or the Orders stat card
 - Check for any obviously problematic orders
 - Look for duplicate orders (same customer, multiple times)
 - Note any unusually large orders to follow up on
 
 - Generate reports 
- Expand "Market Operations" section, scroll to "PDF Reports"
 - Click "Sales PDF" for total sales report
 - Click "Generate PDF" under "Packing Report" for order packing info
 - For pickup locations: Click "By Location" buttons in the PDF Reports section
 - Or use "Export Data" section for CSV downloads
 
 - Notify growers 
- Click "Send Harvest Emails" in the Quick Actions bar
 - Or expand "Communications" and use "Email Your Growers"
 - Remind about fulfillment deadline
 
 
Thursday-Friday: Fulfillment Period
Manager Tasks
- Monitor grower progress 
- Are growers packing their orders?
 - Any growers reporting problems?
 
 - Handle substitutions and changes 
- Grower can't fulfill an item (crop failure, etc.)
 - Process refunds or substitutions as needed
 - Notify affected customers promptly
 
 - Answer customer questions 
- "Can I change my order?" (Usually no, but you can help)
 - "When will my order be ready?"
 - "Where do I pick up?"
 
 - Prepare for pickup 
- Confirm pickup location details
 - Coordinate with volunteers if you use them
 - Ensure growers know delivery/dropoff procedures
 
 
Common Issues to Watch For
- Growers contacting you about items they can't fulfill
 - Orders with all products removed (customer has nothing to pick up)
 - Customers asking to modify their locked orders
 - Weather concerns that might affect pickup
 
Saturday: Pickup Day
Before Pickup Starts
- Use the grower check-in page (highly recommended) 
- Go to 
/orders/checkinto track grower deliveries - Mark products as delivered as growers arrive
 - Identify any missing items before packing customer orders
 - See Pickup Management Guide for details
 
 - Go to 
 - Verify everything is ready 
- Growers have delivered to pickup location (if applicable)
 - Volunteers are in place (if applicable)
 - Pickup area is organized
 
 
During Pickup
- Use the customer checkout page (highly recommended) 
- Go to 
/orders/checkoutto pack and track orders - Pack customer orders item by item, clicking "✓ Pack One" for each
 - Handle missing items with "Missing + Refund" if needed
 - Mark orders complete when customers pick up (this processes payment)
 - See Pickup Management Guide for details
 
 - Go to 
 - Be available (or have a volunteer available) 
- Help customers find their orders
 - Answer questions
 - Handle problems on the spot
 
 - Address issues immediately 
- Missing items: Use checkout page to refund or adjust
 - Quality concerns: Document and resolve
 - Wrong order: Fix on the spot if possible
 
 
After Pickup Ends
- Handle unclaimed orders 
- Contact customers who didn't pick up
 - Decide on policy: hold until next week? Refund?
 - Deal with perishables appropriately
 
 - Collect feedback 
- Talk to customers about their experience
 - Note any recurring issues
 - Thank volunteers and growers
 
 
Sunday: Recovery and Planning
Wrap-Up Tasks
- Resolve outstanding issues 
- Process any needed refunds
 - Follow up on unclaimed orders
 - Address customer complaints
 
 - Review the week 
- What went well?
 - What problems occurred?
 - Any patterns to address?
 
 - Financial housekeeping 
- Verify payment processing worked correctly
 - Review grower payouts (if this is your week to pay)
 - Reconcile any refunds or credits
 
 
Planning Ahead
- Check calendar for upcoming holidays or schedule changes
 - Plan any marketing or communications for next week
 - Address any grower or customer requests
 - Rest! You've earned it.
 
Alternative Schedule Examples
Not all markets follow the Monday-Saturday pattern. Here are other common approaches:
Twice-Weekly Market
Some markets run two shorter cycles per week:
- Cycle 1: Order Sunday-Monday, pickup Wednesday
 - Cycle 2: Order Wednesday-Thursday, pickup Saturday
 
Benefits: Fresher products, more frequent income for growers
Challenges: More management time, more work for growers
Bi-Weekly Market
Some markets operate every other week:
- Order Week 1: Monday-Thursday
 - Pickup Week 1: Saturday
 - Off Week 2: No ordering or pickup
 
Benefits: Less intensive for small markets, easier for growers
Challenges: Customers may forget schedule, harder to build habit
Delivery Market
Markets that deliver instead of using pickup locations:
- Order Monday-Wednesday
 - Growers prepare Thursday-Friday
 - Delivery routes run Saturday or Sunday
 
Additional tasks: Route planning, delivery coordination, driver management
Farm Pickup Model
Customers pick up directly from individual farms:
- Order any time during the week
 - Each grower sets their own pickup times
 - No central coordination needed
 
Benefits: Less work for market manager
Challenges: Less convenient for customers, harder to build community
Essential Weekly Checklist
No matter what schedule you use, these tasks need to happen each cycle. Use this as a starting point and customize for your market:
Before Ordering Opens
- Verify all grower products are properly updated
 - Check that pricing is current
 - Test shopping cart functionality
 - Prepare any marketing announcements
 - Confirm pickup location and time
 
During Ordering Period
- Monitor customer questions and provide support
 - Watch for unusual order patterns
 - Send reminder as deadline approaches
 - Check in with growers about availability
 
When Closing Orders
- Close market at scheduled time
 - Review order summary for issues
 - Generate grower reports
 - Notify growers that orders are final
 - Handle any last-minute problems
 
During Fulfillment
- Monitor grower progress
 - Process substitutions and refunds
 - Coordinate pickup logistics
 - Communicate with customers about changes
 
Pickup Day
- Ensure pickup area is organized
 - Have customer list and order details
 - Be present or have coverage
 - Handle issues on the spot
 - Track pickups (if applicable)
 
After Pickup
- Follow up on unclaimed orders
 - Process refunds and credits
 - Review week's performance
 - Address outstanding customer issues
 - Plan for next cycle
 
Time-Saving Tips
Automate Where Possible
- Use automated scheduling for opening/closing
 - Set up email templates for common messages
 - Create standard operating procedures
 - Use batch operations for refunds
 
Delegate Responsibilities
- Train volunteers for pickup coordination
 - Have growers handle their own customer questions
 - Share admin duties with co-managers
 - Create a backup manager for vacation coverage
 
Batch Similar Tasks
- Answer all emails at once, twice a day
 - Process refunds in batches after pickup
 - Review orders once when closing, not continuously
 - Schedule specific times for admin work
 
Communicate Proactively
- Set clear expectations upfront
 - Create FAQs to reduce support questions
 - Send weekly schedule reminders
 - Use templates for common scenarios
 
Managing Your Time as a Market Manager
Market management can be time-consuming. Here's how to make it sustainable for different market sizes:
- Small market (5-10 growers, 20-50 customers): 5-8 hours/week
 - Medium market (10-20 growers, 50-150 customers): 10-15 hours/week
 - Large market (20+ growers, 150+ customers): 15-25+ hours/week
 
These are estimates and vary widely based on your market's specific procedures and automation level.
Peak Time Management
- Busiest times: Last day of ordering, day after closing, pickup day
 - Lightest times: Middle of ordering period, day after pickup
 - Plan your schedule around these rhythms
 - Have backup coverage for peak times