Daily Market Operations
Your weekly workflow guide for managing an online farmers market
Understanding Your Market's Rhythm
Most online farmers markets follow a weekly cycle with distinct phases:
Ordering Phase
Example timing: Monday 6am - Wednesday 6pm
Customers browse and place orders
Fulfillment Phase
Example timing: Thursday - Friday
Growers harvest and prepare orders
Pickup/Delivery Phase
Example timing: Saturday morning
Customers collect their orders
Recovery Phase
Example timing: Saturday afternoon - Sunday
Wrap up, handle issues, prepare for next cycle
Example Weekly Schedule: Traditional Weekly Market
Here's one common approach many markets use. Your market's schedule will vary based on your community's needs:
Monday: Market Opens
Morning Tasks
- Open the market (if you're not using automated scheduling)
- Go to
/adminand click the "Market Manager" tab - Find the "Market Status" card and click "Open Market"
- Verify the status now shows "Open" with "Accepting new orders"
- Test that customers can add items to cart
- Go to
- Check for issues from previous week
- Click "View Orders" in the Quick Actions bar
- Look for any unresolved customer complaints
- Check if any refunds or credits are needed
- Review grower availability
- Expand the "Grower Management" section on your dashboard
- Check the Active Products count for each grower
- Look for any growers in "Vacation Mode" (shown with a badge)
- Check for any products that might sell out quickly
- Send opening announcement (optional)
- Expand the "Communications" section
- Click "Compose Email" in the "Email Open Orders" card
- Or post to social media: "Market is open! Order by Wednesday 6pm"
Throughout the Day
- Monitor for customer questions or support requests
- Check that orders are coming in normally
Tuesday: Mid-Ordering Period
Daily Check-ins
- Monitor order volume
- Is it typical for a Tuesday?
- Any growers approaching sellout?
- Respond to inquiries
- Customer questions about products
- Technical support issues
- New grower applications
- Check grower activity
- Are growers updating inventory as needed?
- Any products that should be marked unavailable?
Optional Marketing
- Send mid-week reminder email
- Highlight featured products or new items
- Share grower stories on social media
Wednesday: Last Day to Order
Morning/Midday
- Send deadline reminder
- Expand the "Communications" section in your admin panel
- Click "Compose Email" to send to customers with open orders
- Message: "Last chance to order! Market closes tonight at 6pm"
- Or post to social media
- Monitor for unusual activity
- Check the "Orders Ready" stat card for unusual volumes
- Large last-minute orders
- Products selling out unexpectedly
- Be available for customer support (busiest ordering day)
Evening: Closing Time
- Close the market (6pm in this example)
- Go to
/admin, "Market Manager" tab - Click "Close Market" on the "Market Status" card
- Verify the status now shows "Closed" with "Not accepting orders"
- Go to
- Review final orders
- Click "View Orders" from Quick Actions or the Orders stat card
- Check for any obviously problematic orders
- Look for duplicate orders (same customer, multiple times)
- Note any unusually large orders to follow up on
- Generate reports
- Expand "Market Operations" section, scroll to "PDF Reports"
- Click "Sales PDF" for total sales report
- Click "Generate PDF" under "Packing Report" for order packing info
- For pickup locations: Click "By Location" buttons in the PDF Reports section
- Or use "Export Data" section for CSV downloads
- Notify growers
- Click "Send Harvest Emails" in the Quick Actions bar
- Or expand "Communications" and use "Email Your Growers"
- Remind about fulfillment deadline
Thursday-Friday: Fulfillment Period
Manager Tasks
- Monitor grower progress
- Are growers packing their orders?
- Any growers reporting problems?
- Handle substitutions and changes
- Grower can't fulfill an item (crop failure, etc.)
- Process refunds or substitutions as needed
- Notify affected customers promptly
- Answer customer questions
- "Can I change my order?" (Usually no, but you can help)
- "When will my order be ready?"
- "Where do I pick up?"
- Prepare for pickup
- Confirm pickup location details
- Coordinate with volunteers if you use them
- Ensure growers know delivery/dropoff procedures
Common Issues to Watch For
- Growers contacting you about items they can't fulfill
- Orders with all products removed (customer has nothing to pick up)
- Customers asking to modify their locked orders
- Weather concerns that might affect pickup
Saturday: Pickup Day
Before Pickup Starts
- Use the grower check-in page (highly recommended)
- Go to
/orders/checkinto track grower deliveries - Mark products as delivered as growers arrive
- Identify any missing items before packing customer orders
- See Pickup Management Guide for details
- Go to
- Verify everything is ready
- Growers have delivered to pickup location (if applicable)
- Volunteers are in place (if applicable)
- Pickup area is organized
During Pickup
- Use the customer checkout page (highly recommended)
- Go to
/orders/checkoutto pack and track orders - Pack customer orders item by item, clicking "✓ Pack One" for each
- Handle missing items with "Missing + Refund" if needed
- Mark orders complete when customers pick up (this processes payment)
- See Pickup Management Guide for details
- Go to
- Be available (or have a volunteer available)
- Help customers find their orders
- Answer questions
- Handle problems on the spot
- Address issues immediately
- Missing items: Use checkout page to refund or adjust
- Quality concerns: Document and resolve
- Wrong order: Fix on the spot if possible
After Pickup Ends
- Handle unclaimed orders
- Contact customers who didn't pick up
- Decide on policy: hold until next week? Refund?
- Deal with perishables appropriately
- Collect feedback
- Talk to customers about their experience
- Note any recurring issues
- Thank volunteers and growers
Sunday: Recovery and Planning
Wrap-Up Tasks
- Resolve outstanding issues
- Process any needed refunds
- Follow up on unclaimed orders
- Address customer complaints
- Review the week
- What went well?
- What problems occurred?
- Any patterns to address?
- Financial housekeeping
- Verify payment processing worked correctly
- Review grower payouts (if this is your week to pay)
- Reconcile any refunds or credits
Planning Ahead
- Check calendar for upcoming holidays or schedule changes
- Plan any marketing or communications for next week
- Address any grower or customer requests
- Rest! You've earned it.
Alternative Schedule Examples
Not all markets follow the Monday-Saturday pattern. Here are other common approaches:
Twice-Weekly Market
Some markets run two shorter cycles per week:
- Cycle 1: Order Sunday-Monday, pickup Wednesday
- Cycle 2: Order Wednesday-Thursday, pickup Saturday
Benefits: Fresher products, more frequent income for growers
Challenges: More management time, more work for growers
Bi-Weekly Market
Some markets operate every other week:
- Order Week 1: Monday-Thursday
- Pickup Week 1: Saturday
- Off Week 2: No ordering or pickup
Benefits: Less intensive for small markets, easier for growers
Challenges: Customers may forget schedule, harder to build habit
Delivery Market
Markets that deliver instead of using pickup locations:
- Order Monday-Wednesday
- Growers prepare Thursday-Friday
- Delivery routes run Saturday or Sunday
Additional tasks: Route planning, delivery coordination, driver management
Farm Pickup Model
Customers pick up directly from individual farms:
- Order any time during the week
- Each grower sets their own pickup times
- No central coordination needed
Benefits: Less work for market manager
Challenges: Less convenient for customers, harder to build community
Essential Weekly Checklist
No matter what schedule you use, these tasks need to happen each cycle. Use this as a starting point and customize for your market:
Before Ordering Opens
- Verify all grower products are properly updated
- Check that pricing is current
- Test shopping cart functionality
- Prepare any marketing announcements
- Confirm pickup location and time
During Ordering Period
- Monitor customer questions and provide support
- Watch for unusual order patterns
- Send reminder as deadline approaches
- Check in with growers about availability
When Closing Orders
- Close market at scheduled time
- Review order summary for issues
- Generate grower reports
- Notify growers that orders are final
- Handle any last-minute problems
During Fulfillment
- Monitor grower progress
- Process substitutions and refunds
- Coordinate pickup logistics
- Communicate with customers about changes
Pickup Day
- Ensure pickup area is organized
- Have customer list and order details
- Be present or have coverage
- Handle issues on the spot
- Track pickups (if applicable)
After Pickup
- Follow up on unclaimed orders
- Process refunds and credits
- Review week's performance
- Address outstanding customer issues
- Plan for next cycle
Time-Saving Tips
Automate Where Possible
- Use automated scheduling for opening/closing
- Set up email templates for common messages
- Create standard operating procedures
- Use batch operations for refunds
Delegate Responsibilities
- Train volunteers for pickup coordination
- Have growers handle their own customer questions
- Share admin duties with co-managers
- Create a backup manager for vacation coverage
Batch Similar Tasks
- Answer all emails at once, twice a day
- Process refunds in batches after pickup
- Review orders once when closing, not continuously
- Schedule specific times for admin work
Communicate Proactively
- Set clear expectations upfront
- Create FAQs to reduce support questions
- Send weekly schedule reminders
- Use templates for common scenarios
Managing Your Time as a Market Manager
Market management can be time-consuming. Here's how to make it sustainable for different market sizes:
- Small market (5-10 growers, 20-50 customers): 5-8 hours/week
- Medium market (10-20 growers, 50-150 customers): 10-15 hours/week
- Large market (20+ growers, 150+ customers): 15-25+ hours/week
These are estimates and vary widely based on your market's specific procedures and automation level.
Peak Time Management
- Busiest times: Last day of ordering, day after closing, pickup day
- Lightest times: Middle of ordering period, day after pickup
- Plan your schedule around these rhythms
- Have backup coverage for peak times