Data covers December 2024 – November 2025
Growing Communities, One Market at a Time
For over two decades, LocallyGrown has been quietly strengthening local food systems. Here's how we're helping farmers thrive and communities reconnect with their food.
Platform Lifetime
23 Years of Supporting Local Food
The Big Picture
LocallyGrown has facilitated $57 million in lifetime sales across 869,158 completed orders, serving 55,379 customers from 4,866 growers across 278 markets. (Data tracked since 2007 when the current platform launched.)
We're not a venture-backed startup chasing hockey-stick growth. We're a sustainable platform built by a farmer who ran a 60-grower market for 20 years. Every metric tells a story about real communities, real farms, and real food.
2025 Performance
People Keep Coming Back
Our retention numbers tell the real story: when people find good food from trusted neighbors, they stay.
More than two-thirds of new customers become repeat buyers. They're not just trying local food—they're making it part of their lives.
Order monthly or more, spending nearly $2,000/year on average. These are the neighbors who've made local food a way of life.
Order 6-11 times per year, spending an average of $627. Seasonal favorites and special occasions.
Made 2-5 purchases, spending an average of $262. Testing the waters and coming back for more.
Customers Are Buying More Per Order
Average order value increased from $68.27 to $73.43
After August 2024 platform modernization: $63.30 → $68.35
Highest monthly average in the trailing 12 months
What this means: While overall order volume declined, customers who stayed are more engaged—buying more per order, discovering new products, supporting more growers. That's sustainable growth.
The 2024 Relaunch: Modern Tools, Better Results
In August 2024, we rebuilt the entire platform from scratch with modern technology. Mobile-first, fast, and farmer-friendly. While total sales held steady (-2%), the quality of each transaction improved significantly.
Markets That Thrived Post-Relaunch
Real Growers, Real Growth
Some farmers found their stride and took off. These aren't anomalies—they're what happens when good growers meet engaged customers on a platform that actually works.
How Growers Cluster by Sales
The top 30 growers (earning $10K+) represent 53.3% of platform sales. This isn't inequality—it's specialization. Some growers are weekend hobbyists selling a few dozen eggs. Others are full-time operations feeding hundreds of families.
Markets Leading the Way
Five of our top eight markets grew year-over-year. These aren't accidents—they're committed communities with engaged market managers who show up every week.
What This Actually Means
Numbers on a page are just numbers. Here's what they represent in the real world:
Farmers Earning a Living
$57 million didn't go to shareholders or investors. It went directly to farmers' bank accounts, paying for seeds, equipment, land payments, and putting food on their own tables.
Communities Reconnecting
869,000 orders means 869,000 times someone chose to buy from their neighbor instead of a faceless supply chain. That's 869,000 conversations, connections, and relationships built.
Food System Resilience
Every market on our platform is a node in a more resilient food system. When global supply chains stumble, these local networks keep communities fed.
Sustainable Growth
We're not chasing venture capital or hockey-stick growth. We're building something that lasts—23 years and counting, one market at a time, one farmer at a time.
Be Part of This Story
Whether you're a market manager, a grower, or a community organizer, there's a place for you in this movement. Let's build something that lasts.