The Farmers Market Platform Built by Someone Who Actually Ran One
For 20 years, I ran a 60-grower market while building this software. Not a tech startup. Not a movement. Just reliable software with responsive support.
Modern architecture. Sustainable 3% pricing. 23 years of proven results.
Built and maintained by one farmer who's been doing this for 23 years
Why We're Different
Built from 20 Years of Real Market Experience
In 2002, I was a farmer struggling with traditional markets. The waste was crushing: harvesting speculatively, watching produce spoil or racing around trying to unload it for pennies on the dollar, never knowing what would sell.
So I built what became the first online farmers market platform. For 20 years, I ran Athens Locally Grown (60 growers, 1,500 customers, $15K/week) while developing this software.
Over 23 years, the platform has processed over $32 million in sales through nearly one million orders for 5,400+ farmers.
But by 2022, technical debt had caught up with me. The platform was slower, harder to maintain. I could have let it die.
Instead, I spent 2025 rebuilding everything from scratch. Modern SvelteKit architecture. Mobile-first. Fast, stable, secure.
This is still just me—no staff, no investors, no corporate overhead. That's why I respond to your emails personally. That's why pricing stays simple. That's why this is a labor of love, not a growth target.
— Eric Wagoner, Farmer & Developer
Read our 23-year story →A Note About Scale
Yes, it's just me running this.
That means:
- When you email, you get me and not a support queue
- I understand farmer markets because I ran one for 20 years
- There's no corporate bureaucracy slowing things down
- Pricing stays simple because I don't have investor returns to hit
But also:
- I don't have 24/7 support (but I respond within hours during business days)
- Big feature requests take time (I'm one developer)
- If something happens to me, you'll need a transition plan
I'm honest about the trade-offs. Some markets need an enterprise vendor with a big team. But many prefer working directly with someone who's lived this life.
Everything You Need, Nothing You Don't
Simple for Farmers
Add products with your phone. See what's ordered. Get paid automatically. That's it—back to farming.
Convenient for Customers
Shop Tuesday night. Pick up Saturday morning. Know exactly what's available before you drive to the market.
Organized for Managers
See all orders in one place. Print labels. Track payments. Run pickup day like clockwork.
Flexible Payments
Accept cards online or cash at pickup. Farmers get paid directly—we never hold your money.
Works on Any Device
Phone, tablet, or computer—it just works. No app to download, nothing to install.
Your Market, Your Brand
Add your logo and colors. It'll look like your market, not some generic website.
Built with Mobile-First Design
Every interaction is crafted for touch, optimized for speed, and accessible to all. Explore our comprehensive component library and design system that powers beautiful market experiences.
View Design Showcase →Want to see what's coming next? Check out our product roadmap →
Find a Market Near You
Interactive Market Map
Click to load an interactive map showing all markets
How It Works
Farmers List Products
Monday morning: snap a photo, set a price, done. Takes about 30 seconds per product.
Customers Order Online
Order window opens Tuesday. Customers browse, add to cart, check out. Simple as any online store.
Farmers Harvest to Order
Friday: print your pick list. Harvest exactly what's sold. No waste, no guessing.
Easy Pickup Day
Saturday: everything's labeled and sorted. Customers grab their orders, chat a bit, head home happy.
Simple, Sustainable Pricing
3% of Sales. That's It.
🎁 New Market Bonus
Your first $15,000 in sales is FREE.
That's a $450 credit—enough for many markets to run their entire first season at no cost. I want you to succeed before I get paid.
What's Included
- No monthly minimums
- No setup fees
- No contracts
- Seasonal pause (pay $0 off-season)
- Hosting, support, all features
- Growers never pay us directly
How It Compares
| Monthly Sales | You Pay | Others Charge |
|---|---|---|
| $1,000 | $30 | $49-$149 |
| $5,000 | $150 | $149-$299 |
| $10,000 | $300 | $299-$449 |
Commission pricing means you only pay when you succeed. Perfect for seasonal markets and emerging food systems.
Wondering how we compare to alternatives? See an honest comparison →
Markets That Trust Us
Real feedback from market managers across the country
I have been using LocallyGrown to augment our farmer's market since 2013 and have found it to be a great tool to increase our sales. It is simple to use, has great reporting features, works flawlessly and has great support.
This platform has always felt like a true farmers' market except that we come to the customers online. The biggest plus is how quickly Eric always responds to any and all questions. I love that this is a labor of love for him, and not just a corporate desk job.
LocallyGrown has been a solid platform for us for the past 7 or 8 years. I really appreciate that I don't have to take a lot of time away from farm duties to fuss with a webpage; LocallyGrown is straightforward, and I can do what needs to be done in just a few minutes. The price is also great!
I recommend it for ease of use, fair price and great customer service.
Our market chose Locally Grown because we needed a reliable online market that could go live quickly and was flexible enough to meet our specific needs. We especially appreciate Eric's timely responsiveness to our questions and support needs.
Working with a Solo Founder
I'm Eric. I built this platform in 2002 while farming, ran Athens Locally Grown for 20 years, and recently rebuilt everything with modern technology.
It's just me. No staff, no investors, no corporate structure.
What that means for you:
Direct Support
When you email me, you get me—not a support queue. I typically respond within a few hours during business days (Eastern time). I understand the problems you're facing because I lived them for two decades.
Practical Development
Feature development is slower than a VC-backed company with a team of developers. But it's faster than open-source consensus-building. I ship what markets actually need, not what looks good in a pitch deck.
Proven Reliability
The platform has processed $32 million in sales over 23 years. It's proven, stable, and reliable. But yes, it depends on me staying healthy and committed. I'm 54, plan to do this for another 20 years, and have succession planning in place just in case.
If you want a corporate vendor with enterprise SLAs, I'm not your solution. If you want to work with someone who genuinely cares about your market's success because I lived this life, let's talk.
Ready to Get Started?
Free to try. No credit card needed. Get your market online in about 20 minutes.
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